Strategic Sales Program Overview

Sales enablement

The Strategic Sales Program is a framework and methodology for producing all the materials required to enable a salesforce to sell a product, solution set or service offering at optimum efficiency. It recognises that to sell effectively salespeople need a structured set of materials that enables them to:

• Identify the target market
• Link the offering to real business needs
• Monetize the business benefits
• Make contact with the decision makers
• Position effectively against the competition
• Execute a sales campaign through to closure

The Strategic Sales Program develops all of these elements through a unique workshop process, and delivers them in ways that salespeople find compelling and easy to use.

The result is increased sales because salespeople find your offering easier to sell, they do not waste time calling on the wrong customer, their sales calls are more effective, they can quickly qualify each potential customer in or out, and because the offering is better positioned, the close is faster. Furthermore, you spend less time on "no-hope" prospects because salespeople are able to exclude these before resource is wasted on them.

What will your Strategic Sales Program include?