Receive our article on "Selling the cloud"

Cloud is just another implementation option, right? Wrong. Cloud is another implementation option like the iPod is just another way of storing your CDs. The truth is, cloud changes so many things that it invites enterprises to look afresh at how they implement business processes, just like the iPod taught us new ways of consuming audio and video. The way we sell cloud services has to reflect this.

Solutions for Sales has undertaken cloud-related sales enablement projects for clients ranging from suppliers of cloud-based applications to cloud services providers and systems integrators with specialised cloud offerings. Every offering is unique, but there is an emerging set of best practices for selling cloud-based services and applications. This article summarises sales enablement best practice for Sales and Marketing executives in cloud services providers and systems integrators.