How will you ensure you meet that challenging sales target?

For the sales executive facing a tough sales target there are very few external interventions available that will yield results within six months. Our Strategic Sales Program is one of them. Here’s how we have helped clients meet and exceed tough sales targets.

The case study below summarises one client project. Click on the testimonials in the right hand pane for more.

Case study: Specialist phone manufacturer grows and grows

Business Situation	Specialist supplier of TETRA radio handsets TETRA is a variant of GSM, specially adapted for use by the emergency services
Opportunity	Create a strong presence in the worldwide TETRA market before the mainstream GSM handset manufacturers dominate
Challenges	Larger GSM handset manufacturers have greater volume, so our client needs to compete on value not cost Sell through reseller channels
Needs	Bring resellers up to speed fast Teach resellers how to focus on value not cost
Solution	Four Marketing Workshops were held so that representatives from all the different resellers could contribute Workshops focused on value and safety, developing a strong set of messages The sales enablement materials included both a Partner Sales Guide and an Interactive Sales Kit in order to address the different preferences of resellers Sales Guide was translated for non-English speakers
Result	Our client established a stronghold in the market and continues to grow Annual accounts reported EBITDA grew by 80% in the year after the project