Is your solution getting the attention it deserves?

Sometimes the challenge is to bring a neglected solution out from the shadows. Typical reasons are:

  1. Higher-profile solutions grab all the attention
  2. It wasn’t launched properly so salespeople haven’t heard about it
  3. The initial launch was unsuccessful so it has a bad reputation with the salesforce
  4. It came into the company as a result of acquisition or merger, and salespeople have not heard about it

So the time is right for a re-launch, and this time you had better get it right! Many of our clients have faced this challenge and have turned to us for the solution.

SfS can make sure your solution gets the attention it deserves. The case study below describes one project; for more examples take a look at the testimonials in the right hand pane.

Case study: Newly acquired product being ignored by the salesforce


Business situation

This software solution vendor had just been acquired by a major international company, giving them access to a much larger salesforce, but they just couldn't get themselves noticed

Opportunity

To utilise the new owner's worldwide salesforce to create significant sales growth

Challenges

How to attract the attention of a salesforce that already has other, more familiar solutions to sell?

If they succeed in this, how to avoid being overwhelmded by low-quality leads?

Needs

A method of attracting attention to their solution

A way to equip salespeople to find the right opportunities

Solution

Marketing workshop to fine-tune the value propositions and determine the precise characteristics of a good quality prospect

Sales Guide to provide salespeople with step-by-step instructions on how to identify and qualify a sales opportunity

Webinars to attract attention and brief salespeople around the world

Result

A significant increase in the attention received from salespeople, resulting in more leads

Salespeople are more self-sufficient - better quality leads

More effective use of solution specialists because sales leads are properly qualified before specialist attention is applied

This 'Cinderella solution' came out from the shadows
Business challenges